Performance Marketing

I help businesses grow through SEO, Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and Email Marketing. My focus is on building performance-driven funnels that bring in paying customers.

TEN Canada

When I joined TEN Canada, one of the first things I did was meet with the sales team to understand what customers cared about most and why deals were won or lost. That gave me insight into key value props that weren’t being clearly communicated on the site.

 

I rewrote the service pages with persuasive, benefit-focused copy, clearer descriptions of trailer types, transparent terms, and customer reviews. That alone increased conversion rates by nearly 30%. I also optimized our Google My Business profiles across all locations and implemented an SEO strategy targeting high-intent keywords like “semi-trailer rentals Ontario.” Finally, I launched a new Google Ads campaign with a better landing page and account structure that lowered the cost per lead by 54%.

 

Altogether, these efforts increased the number of qualified leads by 83% in the first six months.

Dropshipping Store ($86K in 6 Months)

I built and scaled an online store selling humidifiers and essential oils to $86,000 in sales within the first 6 months — using a mix of Google Ads and Meta (Facebook & Instagram) Ads.

 

The campaigns were ROI-positive from the start. I had a 26% profit margin after ad costs and before returns. Unfortunately, the product had recurring quality issues, which led to high refund rates. After factoring those in, profit margins dropped to just 8%. At that point, it no longer made sense to keep the store running.

performance

Local Business SEO & CRO (110% Traffic Increase)

A local moving company wanted to grow its presence and generate more leads through its website.

 

I started by conducting a technical SEO audit, fixing structural and metadata issues that were hurting rankings. I also optimized page layouts and content based on what their ideal customers were searching for.

 

Within two months, we saw a 110% increase in organic traffic and a significant boost in form submissions from both desktop and mobile visitors.

Facebook Ads for Law Firm ($22K Sales in Month 2)

For a law firm looking to generate more leads, I launched a Facebook Ads campaign targeting a local audience. The initial offer was strong, and in the first month alone, we generated over $16K in new client revenue from a $15/day ad budget.

 

To build on that success, I added a simple email automation that followed up with every lead, explained the process, and included testimonials from satisfied clients. That small change helped build trust and boosted the closing rate. In the second month, revenue rose to $22K on the same ad spend, cutting the effective cost per customer acquisition nearly in half.

Google Ads Turnaround (3x Conversion Rate Increase)

A home services business was struggling with Google Ads performance. Their cost per lead was too high, and the conversion rate was only around 7%.

 

I audited the account and found issues with keyword match types, irrelevant traffic, and a poorly structured landing page. I rebuilt the campaigns with tighter targeting, more focused ad copy, and custom landing pages tailored to specific services.

 

As a result, we increased the conversion rate from 7% to over 24% while reducing the cost per lead. This not only improved campaign efficiency but also helped scale the budget profitably moving forward.

Email Marketing for Canadian Retailer (+15% YoY Revenue)

I led email marketing for Canada’s largest online store specializing in Jeep parts and accessories. Our strategy included two email campaigns per week: educational emails that highlighted product features, upgrades, and usage tips, and promotional campaigns featuring offers like limited-time free shipping.

 

In addition to weekly campaigns, I also built out core automation flows including a welcome series, cart abandonment flow, post-purchase follow-up, and win-back sequences. These flows were personalized based on customer behavior and buying stage.

 

Together, these efforts helped increase email-driven revenue by 15% year over year, while also improving engagement and returning customer rates.